Amazon Goods for Good

Amazon wanted to create an external facing name for the market platform, as well as a tagline. Internally it was being referred to as the Right Now Needs Market. That is when we came to help and did a naming exercise that results in Amazon Goods for Good. Cherry on the top we delivered a cute and warm animation piece to celebrate the launch of the new name to the public.
Amazon / MediaMonks
Creative Direction

Los Angeles, California.