We created a series of short animations for Drumroll’s Peak campaign to attract new associates to support Amazon during the holiday season. The 2D animations star an adorable teddy bear who hopes of being delivered in time for Christmas. By making the importance of Amazon’s fulfilment centres tangible through a plush bear, the animations give more insight into the O.P.S. of Amazon: Ordering, Packing and Shipping. The three videos were produced in a tight timeframe powered by frame-by-frame animation and original character design by a talented illustration team.