Google AI for Devs
Proof, no Buzz for Developer Adoption

Among an audience with AI announcement fatigue, developers want proof, not buzz. To drive developers to adopt Gemini and build with Google AI, we needed a message that broke through the bravado. We referenced real examples of how developers are applying simple, powerful, features, like long context windows and multimodality, to improve their workflow with Gemini API.
To make sure we got it right, we reviewed dozens of developer surveys and interviewed two successful start-ups who had successfully adopted Gemini into their business model, we crafted AI-driven ad variations to enhance inclusivity and relevance.

Google / MediaMonks
Creative Direction
50+ dynamic videos
+400 static assets

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