This Goodnites campaign has been specifically made with YouTube’s best practice in mind. The idea was to create 6 and 15 second ads for their new sizes of nighttime underwear. We came up with a lighthearted approach to the concept - kids in overly large clothes that just don’t fit right and the product being the hero to their problems. We also wanted to elevate the Goodnites brand by adding animation and art that would make their brand memorable. 
Created with Director Carla Dauden

Google / Goodnites / MediaMonks
Creative Direction

Los Angeles, California.