Google Pixel 4a

To drive in-store sales for Google’s Pixel 4a, we created the on-phone demo that intertwines live-action and animated content. The demo highlights key features through relatable scenarios that spoke to the target audience for the phone (budget switchables) and incorporated insights from our work on the Pixel 4 to optimize messaging on hardware and software offerings— resulting in excitement and top reviews amongst buyers

YouTube / MediaMonks
Creative Direction - Copywriting

Los Angeles, California.