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Google Play Live 23
Bigger Better Stronger


Once again, we brought Google Play to life. But this time, it was more than a livestream, it was a personification of the Play brand and its ecosystem.

Viewers became adventurers, discovering games and apps across visual worlds that connect to their own interests. Chrome, Chromebook, Android, Pixel, and Made By Google  entered the chat. Segments showcased strategic initiatives like Play Points, Google Play Games, and Samsung in an authentic way that captured viewers’ attention.

Google / MediaMonks
Creative Direction 
+750% Chat volume
+230%
Views





Los Angeles, California.