Microsoft challenged us to produce content for Microsoft Cortex. The catch? Create an authentic and high-quality commercial, while being COVID-19 safe. Instead of shooting on set, we sent cameras to 5 DP's all across the US and cast their families as our talent. Over the course of five days, we set up a low-latency video-call for on-the-fly director and client feedback. We also developed 3D animations to amplify the story.
Created with Director Carla Dauden
Microsoft / Mediamonks